Thread: eowyn doll
It's the exact same reason that Mattel doesn't gear their Barbie doll line towards boys, they aren't the vast majority who are buying the products. This doesn't mean that boys can't play with Barbie dolls, or that girls can't play with LOTR action figures, and this isn't gender stereotyping, this is just smart business. In fact, about a year ago, Toy Biz wasn’t planning on producing a Galadriel (they had always planned on producing Eowyn), but due to overwhelming customer demand; they gave in to the masses, and produced a Galadriel (which I just won for $15.50, must be my lucky day cause I haven’t seen one go for less than $20 yet). If the majority of the LOTR action figure market is male, then I think the fact that Toy Biz did produce a Galadriel says something.
I haven’t mentioned this on this site before, but outside of playing music, I also sell vintage Star Wars toys for a living. I have my own business, my own website, and I have sold vintage SW toys to hundreds of customers all over the world. However, in the almost 2 years I have been in business, I’ve only had like 3 or 4 female customers. Again, when talking about the action figure market, I don’t think the problem is gender stereotyping. The problem is boys will be boys, and girls will be girls, and the fact of the matter is that most girls do not buy, or care, or even think about action figures (sorry, but it’s true). BTW, the Eowyn figure does come with a sword.
[Edited on 20/2/2003 by Elfstone]